Define Search Engine Optimization(SEO)

SEO stands for search engine optimization. Seo work for three things Traffic, Rank and Revenue.Traffic generate from social

media like facebook, twitter, linkedin digdilicious etc. Rank is the 'page rank' of the site. We target the 'keyword' of that

page.Revenue is consider the 'bounce rate' of the site   In this we perform some activities. SEO consider the website

optimization. And website optimization perform in two ways.
1. Off page submission.
2. On page submission.

Off page submission:- In of page submission we perform the linking of own site to other sites. It is daily routine work.

Linking perform in three ways.
1. One way linking.
2. Two way linking.
3. three way linking.

One way linking:-In this submite own site to other site and they give the backlink to own site. Many activities perform in

this given below.
1. Seach engine submission.
2. Directory submission.
3. Bookmarking submission.
4. Artical submission.
5. Blog submission etc

Two way linking:-In two way linking perform reciprocal linking that means own site link on other site and other site link on

own site That is the part of link bulding.

Three way linking:- A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of

two. In other words, 3-way link exchange is an attempt to disguise reciprocal link exchange. In other words, 3-way link

exchange is an attempt to disguise reciprocal link exchange.

      For example, site A links to site B, but not B to A. So, site B is only receiving a one-way link from site A and NOT

linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are

simply reciprocal-linking to different domains.


On page submission:-In this optimize the website. The seo executive check the website home display properly on different

browsers like Google Crome, Mozilla, Safari that means every thing is proper in all the browsers image should not be cut and

text should not be hide. It consider the same view of website on different bowsers this activities perfprom only one time in

a month. Many activities are perform given below:-

1. Keyword Research.
2. Keyword density analysis and placement.
3. competitors website analysis.
4. Meta tage and title development.
5. description optimization etc.